Escape Pilot Purgatory:
Turn Clinical Proof into Scalable Revenue
Why Do MedTech Pilots Stall?
Most innovators find themselves stuck in "Pilot Purgatory" because clinical enthusiasm doesn’t always translate to a business case.
Clearance ≠ Market Readiness
Regulatory approval confirms safety and compliance — but it doesn’t guarantee commercial success.
Committees Control the Buy
Hospitals purchase through committees where clinical enthusiasm rarely overrides finance, supply chain, or payer concerns.
Proof & Reimbursement Gaps
Without ROI, repeatability, and reimbursement alignment, pilots stall and investors hesitate.
That’s why we built the Pilot-to-Paid Pathway™ — a clear, structured way for MedTech innovators to move from clinical proof to scalable revenue.
Every engagement begins with a Go-To-Market Diagnostic, where we pinpoint what’s blocking adoption and map the fastest path forward.
The Pilot-to-Paid Pathway™
3 Phases. 3 Levers. Engineered for Scalable Revenue. We don’t just offer advice.
We deliver a commercialization system that transforms pilots into VAC-approved contracts and reimbursement-aligned adoption.
STORY
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Phase 1
Most MedTech narratives fall flat with finance and supply chain. We translate your clinical value into a unified narrative that wins consensus across the entire buying group.
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Focus: Identifying the "Real" ICP and mapping stakeholder influence.
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Key Deliverables: System Alignment Blueprint | Value Narrative & Messaging Kit | Stakeholder Influence Map | Market Access & Champion Intelligence Pack
PILOTS
Phase 2
Stop running "trials" and start running sales processes. We help you define success triggers and budget alignment upfront so the pilot has a clear path to a signature.
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Focus: Capturing decision-grade evidence for VAC and Payer approval.
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Key Deliverables: Pilot Conversion Protocol |Pilot Evidence Dashboard & Kit | Champion Enablement & Coaching Kit | Payer Evidence Pack
SCALE
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Phase 3
Early proof isn’t enough without the infrastructure to grow. We codify your wins into a repeatable growth engine that signals investor-ready traction.
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Focus: Sales playbooks, GPO readiness, and expansion strategies.
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Key Deliverables: Sales Playbook & Execution Protocol | Commercial Performance Dashboard Suite | Proof & Messaging Library | Reference & Expansion Kit | Reimbursement Strategy & Support Suite | GPO Readiness Pack
Why Pathova GTM is Different
Empowering Sales Teams to Excel
We are force multipliers for lean MedTech teams. We don’t bill by the hour or drop 100-page strategy decks that sit on a shelf.
We work in focused, time-bound sprints to deliver concrete, reusable assets, protocols, kits, and blueprints, engineered to drive adoption within health systems.
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Built for Regulated Markets: We understand VAC committees, reimbursement constraints, and the mechanics of hospital procurement.
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Infrastructure, Not Advice: We build the ROI models and sales protocols your team uses on day one.
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De-Risk Your Next Round: We help you prove to investors that your traction is a repeatable system, not luck.
