About Pathova
Pathova helps MedTech innovators turn clinical proof into scalable revenue. Unlike traditional consultants who measure success in billable hours and presentations, we bring the proven Pilot-to-Paid Pathway™ and work shoulder-to-shoulder with founders and sales executives to convert stalled pilots, win VAC approvals, and build traction investors can trust.
At the heart of this system is our Pilot-to-Paid pathway, the proven process for turning pilots into signed contracts and scalable adoption. From early diagnostics to repeatable sales systems, every sprint builds toward commercial momentum that lasts.
Our Story
Pathova was born from a simple but costly realization: too many MedTech innovators hire sales leaders before they’re ready.
MedTech companies, under pressure from investors, often believe that throwing money and bodies into sales will unlock growth. The problem is that the company hasn’t yet learned how to sell its own product, leaving the new hire to do everything at once: figure out the market, craft the messaging, navigate multiple stakeholders, learn the product, and build the commercial foundation from scratch, all while being expected to deliver revenue immediately. It’s an impossible setup that almost always ends in stalled pilots, wasted time, and missed opportunities to turn proof into traction.
The breakthrough is realizing that traction doesn’t come from hiring first — it comes from mastering the path from Pilot-to-Paid. Because in MedTech, scaling isn’t about hiring fast. It’s about proving pilots that convert, building the foundation investors expect, and knowing exactly when to hire.
Fractional Leaders
Our Board of Advisors
Pathova is guided by a board of seasoned executives, clinical leaders, and commercialization experts who’ve built, scaled, and exited in the very markets our clients are entering. Their experience ensures our strategies aren’t just theory, they’re grounded in the realities of hospital systems, investor expectations, and the path from pilot to adoption. We can’t do it alone, and with their guidance, our clients benefit from a broader bench of expertise than any single founder or consultant could provide.
