Why are we stuck in Pilot Purgatory?
Clearance ≠ Market Readiness
Regulatory approval confirms safety and compliance — but it doesn’t guarantee commercial success.
Committees Control the Buy
Hospitals purchase through committees where clinical enthusiasm rarely overrides finance, supply chain, or payer concerns.
Proof & Reimbursement Gaps
Without ROI, repeatability, and reimbursement alignment, pilots stall and investors hesitate.
The Pilot-to-Paid Pathway™
Phase 1
Align the Story, Mobilize the Coalition
Every engagement begins with a full commercialization audit to uncover blind spots in your narrative, targeting, and reimbursement readiness. We then refine the value story and map the real buying group, ensuring proof resonates across finance, supply chain, IT, clinicians, and payers.
Deliverables:
System Alignment Blueprint | Value Narrative & Messaging Kit | Stakeholder Influence Map | Market Access & Champion Intelligence Pack
Phase 2
Engineer Pilots that Convert, Deliver VAC-Ready Proof
We work alongside you to design pilots that double as sales processes. Define success metrics, budget owners, and contract triggers upfront. Capture real-world data and package it into VAC-ready dossiers and payer briefs that drive reimbursement traction.
Deliverables:
Pilot Conversion Protocol |Pilot Evidence Dashboard & Kit | Champion Enablement & Coaching Kit | Payer Evidence Pack
Phase 3
Build the Engine, Scale the Market
We transform proof into a growth engine. Codify the sales infrastructure, proof libraries, and market access strategies that expand adoption across sites, while GPO prep ensures you’re ready for enterprise-level contracts and investor-ready traction.
Deliverables:
Sales Playbook & Execution Protocol | Commercial Performance Dashboard Suite | Proof & Messaging Library | Reference & Expansion Kit | Reimbursement Strategy & Support Suite | GPO Readiness Pack
Why is Pathova Different?
Pathova acts as a force multiplier for lean MedTech teams, building repeatable commercialization engines that let you compete toe-to-toe with resource-rich competitors.
We don’t bill hours or drop decks. Instead, we work through focused, time-bound sprints, each delivering concrete, reusable assets — protocols, kits, blueprints, dashboards — engineered to drive adoption within health systems while establishing robust credibility among investors. These scalable tools equip your team to tell the right story to the right stakeholder every time, win VAC approval, drive reimbursement traction, and transform early wins into sustainable growth.
The result: a credible sales motion without the overhead of massive sales teams or consulting retainers.
