Benchmark Your Commercialization Readiness
76% of MedTech startups never find a scalable path to commercialization. Most stall with promising pilots but no revenue. The Pilot-to-Paid Scorecard gives you structured insight into:
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Where your GTM foundation is strong
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Where you’re stuck in Pilot Purgatory
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What to focus on next to move into scalable revenue
You’ll assess your readiness across four critical dimensions:
1
Market & Stakeholder Clarity
Have you mapped the buying group and made the case beyond clinical champions?
2
Reimbursement Path
Can you demonstrate that your solution won’t leave hospitals holding the financial bag?
3
Pilot & Commercial Strategy
Are your pilots designed to convert, not just validate?
4
Commercial Infrastructure
Do you have the systems and sales assets to consistently move deals forward?
Your score reveals whether you’re built to scale, or still at risk of Pilot Purgatory.
Pathova GTM works exclusively with regulated MedTech innovators who’ve cleared the clinical and regulatory bar and are now ready to commercialize. This scorecard distills the same framework we use to accelerate Pilot-to-Paid with our clients.
