Clarity on Who to Target
You know your technology. We help you know your buyer — which hospitals, which stakeholders, and exactly what they need to hear to say yes.
Clarity on What Moves Deals
The right evidence, framed the right way, in the right hands. We build the clinical and commercial proof stack that gets through VAC committees.
Clarity on How to Scale
Your early wins shouldn't live in your head. We build the systems that let your whole team replicate what's working — without you in every room.
You've cleared the FDA.
Now the harder part begins, getting hospitals to buy.
We help MedTech founders build the commercial clarity and infrastructure to make that happen, repeatably.
About Us
If you're a MedTech founder with a cleared product and a stalled pipeline, you already know the problem isn't clinical — it's commercial.
Pathova GTM was built for that gap. With 30 years of experience navigating VAC committees, unlocking stalled procurements, and closing hospital deals, we know what clarity looks like at every stage of the process.
But we don't just advise. We build the frameworks, playbooks, and deal infrastructure alongside your team — codified into a proprietary platform so the knowledge that wins deals doesn't stay locked in one person's head. It compounds across every rep, every deal, every day.
Consulting that creates clarity. Infrastructure that makes it last.